Lance is a Regional Sales Director for Allen Edwin Homes. He manages the greater Kalamazoo, Battle Creek, Lansing and Southeast Michigan / Metro Detroit areas. He came to Allen Edwin Homes with extensive experience in the home building industry. He served as the Vice President of Sales and Marketing for the largest builder in the country as well as Vice President of Operations for a private builder prior to working for Allen Edwin. He also has been established as he co-authored a national sales training manual.
Why Lance decided to join Allen Edwin Homes: "The quality of a person's life is in direct proportion to their commitment to excellence. Allen Edwin homes demonstrates this commitment to both our internal and external customers."
Hometown: Northville, MI
Education: Michigan State University, Finance/Business
Hobbies and Interests: Reading, travel, exercise and family.
Phone: (269) 290-3694
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Mike is the Vice President of Sales and Marketing for Allen Edwin. He joined Allen Edwin Homes in February 2010. Prior experience includes new home sales with Pulte Homes of Michigan in 1999, becoming sales manager in 2003 and VP of Sales and Marketing for Pulte Homes of Ohio in 2004. From 2008 to 2010, Mike worked with KB Homes in South Carolina and North Carolina as VP of Sales and Marketing.
Reason for Joining the Allen Edwin Team: “The people of Allen Edwin. The team is highly focused and devoted to building and delivering a great home and experience for our homeowners. I toured and visited several communities and the New Home Showroom and was amazed at the features and style that was offered for a new home including Energy Star, 10 Year Structural Warranty and great style features such as granite counter tops, crown and chair moldings, stainless steel appliances and more. All of this is designed to give homebuyers an unparalleled home buying experience.”
Education: BA Degree from Michigan State University
Hobbies/Sports/Recreation: Family, golf, travel and reading.
Licenses/Affiliations/Memberships: Michigan State University Alumni Association, Knights of Columbus.
Phone: (616) 238-2142
Aaron is a Regional Sales Director for Allen Edwin Homes. He manages the Grand Rapids & Lakeshore Regions. He has 13 years of experience in mortgages and for the past 6 years has consulted with companies to reposition their place in the market.
Aaron’s path to Allen Edwin Homes: “I heard about Allen Edwin Homes while working in the mortgage industry. At that time Allen Edwin Homes was just entering the Grand Rapids market, and even after stepping away from mortgages in 2008, I always kept my eye on the real estate/mortgage market. After my last project, I began a search to see how I could leverage my background in real estate and mortgages and discovered that Allen Edwin Homes would be a great fit”.
Aaron attended Davenport University and when he is not working enjoys spending time with his family, playing and catching collegiate sports and traveling.
Phone: (616) 293-2500
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Trevor joined Allen Edwin Homes in 2007. He is a Senior Partner on the sales team and covers the Grand Rapids and Lakeshore markets. His past experience includes new home construction sales management with a lumber company.
Hometown: Battle Creek, MI
Education: Western Michigan University
Hobbies/Sports/Recreation: Spending time with my family and kids.
Ray spent his youth, through college, building houses. After college, Ray spent 7 years living in Illinois, working as an outside sales representative for the hardwood, lumber and plywood industry. He brings a great deal of sales experience to the Allen Edwin team, and has sold directly to cabinet, door, and millwork manufactures.
"Family is very important to me, so I decided to make the move back to Michigan to be close to them. Selling homes has always been something I was interested in and I really love what Allen Edwin is doing. Helping people find the home of their dreams is something to be proud of."
Hometown: Reed City, Michigan
Education: Ferris State University - Business Management
Hobbies/Sports/Recreation: Golf, Basketball, Football, fishing. Love anything sports related or to do with my wife, Tiffany, and dogs.
Phone: (616) 540-3162
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Chris is a Senior Partner and has been on the Allen Edwin sales team for almost 5 years. Combined with 8 additional years of experience in the building industry selling new home real estate in Michigan, Florida and North Carolina, he is an excellent resource.
"Through building and selling homes up and down the East Coast since 2001, I have developed a watchful eye when it comes to a builder’s quality. I can speak with 100% confidence when it comes to the quality of the home that Allen Edwin builds. The construction methods and materials are first class. I am proud to be a part of this organization and our Homeowner for Life philosophy."
Hometown: Belding, MI
Education: Central Michigan University: BA in Marketing BA in Logistics
Hobbies/Sports/Recreation: I love to spend time with my wife and two children. It seems as though there is never a dull moment. However, when time permits you will find me golfing, running, landscaping or grilling out back!!
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Prior to joining Allen Edwin Homes, Jeff enjoyed 10 years working in the paint industry for Sherwin-Williams and 3 years at Bankers Life & Casualty.
On why Jeff joined Allen Edwin: "Allen Edwin offers a value that allows more people to own a beautiful new home. The business model we use is one that I believe in. I enjoy being the person that helps people through their buying process!"
Hometown: Caledonia, MI
Education: John Carroll University
Jon has over a decade of residential and commercial building experience across the United States, spanning from Chicago to Hawaii. He is from Kalamazoo and in addition to his extensive building experience, has an education rooted in Graphic & Web Design.
"I was drawn to Allen Edwin Homes while my wife and I were seeking a home in the used market. We discovered that we could build our very own home, exactly the way we wanted, at the same cost as what was out there! While experiencing how easy the building process was personally and knowing the quality offered to us, I wanted to be able to offer the same to others."
Hobbies: Meeting new people, participating in community events, and spending time with family and friends at the beach.
Phone: (269) 254-6323
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Prior to joining the Allen Edwin Homes Kalamazoo Sales Team, Crystal worked 12 years in preclinical research—most recently in the position of Associate Director of Laboratory Operations of Specialty Toxicology. Drawing on this experience, in addition to her secondary and graduate education, Crystal effectively communicates and manages her customer relationships to provide for a remarkable home building and buying experience.
“Building a home can be both an exciting and scary experience. Understanding this, not only do I strive to provide my customers with clear expectations to eliminate the anxiety of navigating through an unfamiliar process, but I also mix in a little fun.”
Education: BS in Biomedical Sciences from Western Michigan University; MBA from Michigan State University
Hometown: Portage, MI
Hobbies/Sports/Recreation: Crystal enjoys spending time with her family in their large vegetable and perennial flower garden, attending Michigan State basketball games with her nephew (Go Green!), hosting themed dinner parties for her friends and family, and testing her culinary capabilities with particular interest in French cuisine.
Phone: (269) 366-0932
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I have been with Allen Edwin Homes since 2007. As a New Home Sales Counselor I’m able to do what I love, help people find a perfect home in a great community. Over the years I’ve helped many families enjoy the satisfaction of home ownership. In 2008, I also became an Allen Edwin homeowner in our Gilmore Farms neighborhood. Over the course of my career, I was awarded Rookie Sales Counselor of the year in 2008, won the Operational Excellence Award in 2009 and had over 95% customer satisfaction in 2010.
Background includes Retail Banking & Residential Mortgage Lending.
Hometown: Delton, MI
Education: BBA from WMU 2005 (Major: Finance)
Hobbies/Sports/Recreation: I enjoy spending time with family and friends especially my wife and son Charlie. We love using the walking trails, pool, splash park and playground in our community. I enjoy any outdoor activities: Fishing, boating, swimming and camping. I’m a big fan of the Detroit Tigers, Red Wings, Lions and U of M.
Licenses/Affiliations/Memberships: Residential Builders Sales Persons License, Member of Richland Area Business Association, Kalamazoo Area Young Professional Association, Gull Lake Area Rotary
Phone: (269) 207-3300
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Lisa was born and raised in Michigan, and after spending time in Costa Rica working for an international travel company, she decided to move back home to friends and family. She started with Allen Edwin in the spring of 2007 and enjoys helping families find the home of their dreams.
"When choosing to join Allen Edwin, I was immediately impressed by Allen Edwin's knowledge of the local real estate market and ability to adapt to that ever-changing market. Allen Edwin understands what our buyers want and need in a new home; and I truly believe we offer the best value in the market!"
Hometown: Woodhaven, MI
Education: BA in Marketing and Spanish Language from Western Michigan University - Go Broncos!
Hobbies/Sports/Recreation: Kayaking, boating, and traveling.
Phone: (269) 760-1642
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Jim first worked for Allen Edwin Homes in 2004 and recently rejoined the company in October 2014.
Jim's Background: I started in the financial planning industry and realized that I did not have any passion or excitement for what I was doing. In 2004 I started in Sales at Allen Edwin Homes and jumped in with both feet. After a couple of years I decided to pursue other career goals and after 7 years realized that my true love and passion was working in the new home industry. I am very pleased to have returned to Allen Edwin Homes.
Jim attended Vicksburg High School and graduated from Western Michigan University with a BBA Sales and Business Marketing/Finance. He obtained an Executive MBA from The Ohio State University. Jim enjoys golfing, cars (mainly Corvettes but also muscle cars and Ferrari’s), snowmobiling, photography, and pretty much anything else that goes fast. He enjoys spending time with his wife Julie, daughter Madison, and 2 black labs Enzo and Lilly.
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Prior to coming to Allen Edwin Homes, Randy worked in Business to Business Technology. He has spent the last nine years in sales and marketing in the home building industry in Chicago, Indianapolis, Des Moines, and Ohio.
"I decided on working with Allen Edwin Homes for our team's commitment to customer service, sales excellence, and constant improvement in all areas we build and serve."
Hometown: West Branch, MI
Education: Bachelor of Arts, University of Michigan
Hobbies/Sports/Recreation: Family, travel, education, golf, sporting and social events
Phone: (517) 755-6082
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Karen most recently worked for Tullymore, before coming to Allen Edwin Homes. There, Karen was the Managing Real Estate Broker, providing custom homes and condos for families in a golf/resort community.
“I am excited to be part of the Allen Edwin Team. I joined AE to be part of a growing company that has a vision for the future of home building.”
Hometown: Farmington, MI
Education: 27 Years in the Michigan Real Estate industry, 19 of which are exclusively in new home communities. Licensed Broker in 1995.
Hobbies/Sports/Recreation: Attending my children’s sports activities is a joy. Natural Medicine.
Phone: (248) 807-1804
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Education: Associate of Arts in Architecture Florida A&M University / Bachelor of Science in Mechanical Engineering Florida A&M University / Master of Science in Product Development University of Detroit Mercy.
Start Date: September 2016
Background: I worked at Ford Motor Company for over 10 years in the Product Development Organization and have 10 years of Residential Home Sales experience in Greater Metropolitan Detroit.
Story/path to AE: I have sold used homes, specializing in the foreclosure market for over a decade with great success. I felt like it was time to change my career path to something more meaningful. Allen Edwin Homes provides a plethora of options in the form of Home Solutions has given me that satisfaction. Allen Edwin Homes promotes an outstanding work environment. The thoughtfulness and intent in the design of our homes is industry leading.
Hobbies/sports/recreation: I enjoy family and the sports they are participating in. Hobbies include participating in Group Fitness Exercise, Auto Industry news and Technology. I also love College and Professional Football and Basketball.
Licenses/Affiliations/Memberships: Licensed Realtor in Michigan and a Member of the Greater Metropolitan Association of Realtors. Residential Builder Salesperson License.
Phone: (734) 649-0704
Education: BA – Geography and Urban Planning
Start Date: September 2016
Background: Prior to joining the Allen Edwin Homes team, I worked for Ford Motor Company as a production supervisor. The economic downturn lead me to make a career change into sales where I could incorporate my passion for helping people. I also have 2 ½ years of sales experience with Pulte Homes.
Story/path to AE: When I transitioned into new construction sales I from time to time would hear about Allen Edwin Homes and how they “do things differently”. When the opportunity came about to actually meet with the leadership team, I realized that “do things differently” actually meant, “Do it the right way”. Every company has to focus on the bottom line. But during that process you can actually have great success putting the needs of the customers first, building an exceptionally high quality home, and allowing the customers to be our “partners” every step of the way. The exceptional “team” environment here is something most companies don’t have, and that teamwork manifests itself in every aspect of the customer’s experience.
Hobbies/sports/recreation: Coaching daughter’s soccer team. Love golf and taking our 7 year old son to the driving range. Vacationing with family. Family “movie nights” on Fridays.
Licenses/Affiliations/Memberships: Member of the Livonia Police Reserve Unit
Phone: 810 278-0047
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Education: Ferris State University, Bachelor of Business/Hospitality
Start Date: August 2016
Background: During my years at Ferris State University I realized that whatever career path that I took, I wanted to work in a field where I would provide a service to people and make each and every interaction with someone exceeding and exceptional. With other family members in the real estate industry I saw a great opportunity to do exactly what I have been searching for. I acquired my real estate license during my senior year in college and have been doing residential real estate up until this amazing opportunity with Allen Edwin Homes.
Story/path to AE: I am the oldest of eight siblings so family is a huge aspect of my life. My two greatest passions are family and customer service. I truly strive to make each family that I work with have an experience that will not only be one to remember but also exceed expectations at all angles. In my path to finding a company that lines up their values with mine and takes care of the customers with confidence behind their name. I am happy to say that I work for the best builder in the entire United States.
Hobbies/sports/recreation: Spending time with family, staying active, going to the movies
Licenses/Affiliations/Memberships: Real Estate License
Phone: (248) 943-2955
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Prior to joining Allen Edwin Homes in February, 2010, Laurie sold homes for two other builders, and worked for several years as a programmer/systems analyst.
“I joined Allen Edwin Homes after doing much research about the company, because I was very skeptical. What I found, is this…WOW! This really IS the real deal!! Outstanding quality. Outstanding value. It’s too good to be true….but it IS true!!”
Hometown: DeWitt, MI
Education: Associates Degree in Information Technology and Management
Hobbies/Sports/Recreation: Photography, interior design, landscaping
Phone: (517) 803-0548
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Gina was born in Cuba, so Spanish is her first language. She has two beautiful daughters; one is about to graduate from Grand Valley State University as a pre-law student and the other daughter is at West Michigan Lutheran High School.
“Working at Allen Edwin has been a rewarding experience since I joined the team. I love helping people and turning their dream of owning a new home into a reality.”
Hometown: Havana, Cuba
Education: BA in Political Science, Calvin College and Master’s in Criminal Justice, University of Phoenix
Hobbies/Sports/Recreation: My spare time is spent at sporting events with my youngest daughter; she is a basketball player. I also have a granddaughter who keeps me very active. I like to play tennis and racquetball. I have three dogs, Yippy, Snoopy, and Cypy.
Phone: (616) 648-4463
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Prior to joining the Allen Edwin team in 2006, Gary was already a two time AE homeowner.
“After outgrowing our first home and shopping the existing market, my wife and I realized just how much we loved our Allen Edwin Home. It was while building that second home that I came to truly appreciate the AE team. As long as I can remember, I have been an advocate for homeownership. Having gone through the building process twice, I am able to share my experience and knowledge with countless families.”
Hometown: Portage, MI
Hobbies/Sports/Recreation: Outside of work the majority of time is spent with my wife, 2 daughters and our dogs. When time permits, I enjoy checking out trails on my bicycle.
Phone: (269) 217-2278
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Laura recently relocated with her family to Michigan from Lafayette, Indiana. She brings with her experience as a sales manager for three furniture stores and a home accessory store. Laura and her family are happy to be back in Michigan again and are having a great time getting to know the Kalamazoo area and all it has to offer for fun and recreation.
"I am thrilled to be on board with Michigan's #1 builder, Allen Edwin. This company is operating on a fantastic business model to achieve such high customer service ratings. Quality built homes with more square footage, more choices, and a better experience...this is what people are looking for in home ownership! I can't think of a more fun and rewarding career than helping others find their dream homes!"
Hometown: Coldwater, MI
Education: Bachelor of Science in Psychology, Michigan State University
Hobbies/Sports/Recreation: In the summer, I enjoy Lake Michigan beaches with my two daughters and husband. We also enjoy fishing and walking our dog. In the winter, I love to go see a great movie.
Phone: (269) 615-1534
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Education: Northern Michigan University
Start Date: September 2016
Background: Furniture and Technology sales.
Story/path to AE: I love working with people and helping them realize their goals. I was drawn to Allen Edwin Homes because they work hard to do the same - for both their customers, and their employees. It is very rewarding to work in a culture that aligns so well with my personal values, and helping people realize their dream home is an awesome experience.
Hobbies/sports/recreation: I love to canoe, fish, play hockey, camp, hike- I love to be outside and enjoy West Michigan summers
Licenses/Affiliations/Memberships: Residential Builder Salesperson License
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Eric Kovalak is a lifelong resident of the Michiana area and currently resides in Niles, Michigan with his wife Jody. Eric has worked in the construction industry since he graduated from high school. He started his own framing company in 1988 and then joined Garden Homes in 1994 as a superintendent, after which he transitioned roles to New Home Consultant. With a strong background in construction combined with robust experience in new home sales, Eric will strive to help families make their new home dreams become a reality.
In his free time Eric enjoys traveling, fishing and golf. When he travels Eric says "I enjoy seeing the different types of houses throughout the country. It inspires me to bring the best ideas home to Michiana."
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Education: Lakeshore High School, LMC
Start Date: September 2016
Background: Brent was born and raised in Southwest Michigan and currently lives in St. Joseph. He is married and has two kids. Brent owned and operated a small advertising company that covered 3- States for 15 years prior to this opportunity.
Story/path to AE: A good friend of Brent’s has been employed with Allen Edwin Homes for the last 10 years and mentioned to him years ago that if Allen Edwin Homes ever comes into his market he should consider the option. Well, 10 years later Allen Edwin Homes moved into the South Lakeshore and Brent received a call. After some investigation, checking out the quality of the homes that Allen Edwin Homes builds and the team surrounding it, Brent signed on and is looking forward to showing his community the quality, style and space that Allen Edwin Homes has to offer.
Hobbies/sports/recreation: Brent enjoys family time, golf, hunting and spending time in Baldwin at the cabin with family and friends.
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